000 | 01232nam0a22003010a04500 | ||
---|---|---|---|
001 | 000150930 | ||
005 | 20190530162544.0 | ||
008 | s2009 xxu fnx000 000 0neng d | ||
020 | _a9780135009383 | ||
035 | _a2008002386 | ||
050 | 4 |
_aHF5823 _bM674A 2009 |
|
100 | 1 | _aMoriarty, Sandra | |
245 | 1 | 0 |
_aAdvertising : _bprinciples & practice / _cSandra Moriarty, Nancy Mitchell, William Wells |
246 | 3 |
_aAdvertising : _bprinciples and practice |
|
250 | _a8th ed. , Pearson international ed. | ||
260 |
_aUpper Saddle River, N.J. : _bPearson Prentice Hall, _cc2009 |
||
300 |
_a686 p. : _bill. (chiefly col.) |
||
500 | _aPrevious editions had William Wells as first author | ||
504 | _aIncludes bibliographical references and index | ||
650 | 0 | _aADVERTISING | |
700 | 1 |
_aMitchell, Nancy _d1950- |
|
700 | 1 |
_aWells, William _d1962- |
|
949 |
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990 |
_aA37125 _bJul 1 2008 9:29AM |
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991 |
_a03 _b03 _cโฆษณา การสื่อสารเพื่อการตลาด |
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_2lcc _cBK |
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