| 000 | 01006nam0a22002650a04500 | ||
|---|---|---|---|
| 001 | 000151047 | ||
| 005 | 20190530162553.0 | ||
| 008 | s2008 xxu fnx000 000 0neng d | ||
| 020 | _a9780071101059 | ||
| 035 | _a2008002505 | ||
| 050 | 4 |
_aHF 5821 _bA736C 2008 |
|
| 100 | 1 | _aArens, William F. | |
| 245 | 1 | 0 |
_aContemporary advertising / _cWilliam F. Arens, Michael F. Weigold, Christian Arens |
| 250 | _a11th ed. , McGraw-Hill international ed. | ||
| 260 |
_aBoston, Mass. : _bMcGraw-Hill/Irwin, _cc2008 |
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| 300 |
_a712 p. : _bill. (chiefly col.), col. maps |
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| 504 | _aIncludes bibliographical references and indexes | ||
| 650 | 0 | _aADVERTISING | |
| 700 | 1 |
_aWeigold, Michael F. _d1958- |
|
| 700 | 1 | _aArens, Christian | |
| 949 |
_b200807110004 _p1063.00 _nBUR _rSID02 RONO20080211 ORDNO24 _t10 _c10 _lB _hHF 5821 _j0 _iA736C 2008 |
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| 990 |
_aA47060 _bJul 9 2013 3:24PM |
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| 991 |
_a03 _b03 _cโฆษณา การสื่อสารเพื่อการตลาด |
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| 942 |
_2lcc _cBK |
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| 999 |
_c226808 _d226808 |
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