000 | 01180nam0a22003010a04500 | ||
---|---|---|---|
001 | 000151149 | ||
005 | 20190530162601.0 | ||
008 | s2006 at fnx000 000 0neng d | ||
020 | _a0324422822 | ||
020 | _a0324322712 | ||
035 | _a2008002623 | ||
050 | 4 |
_aHF 5837 _bP373A 2006 |
|
100 | 1 | _aParente, Donald E. | |
245 | 1 | 0 |
_aAdvertising campaign strategy : _ba guide to marketing communication plans / _cDonald E. Parente |
250 | _a4th ed. , international student ed. | ||
260 |
_aAustralia : _bThomson/South-Western, _cc2006 |
||
300 |
_a400 p. : _bill. |
||
504 | _aIncludes bibliographical references and index | ||
590 | _aAccess no. 201102030010 is photocopy | ||
650 | 0 | _aAdvertising campaigns | |
650 | 0 | _aCommunication in marketing | |
650 | 0 | _aMarketing research | |
949 |
_b200807220004 _p397.00 _nBUR _rSID02 RONO20080211 ORDNO37 _t10 _c10 _lB _hHF 5837 _j0 _iP373A 2006 |
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949 |
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990 |
_aA37125 _bMay 3 2011 10:40AM |
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991 |
_a03 _b03 _cโฆษณา การสื่อสารเพื่อการตลาด |
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_2lcc _cBK |
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_c226900 _d226900 |