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020 _a0324422822
020 _a0324322712
035 _a2008002623
050 4 _aHF 5837
_bP373A 2006
100 1 _aParente, Donald E.
245 1 0 _aAdvertising campaign strategy :
_ba guide to marketing communication plans /
_cDonald E. Parente
250 _a4th ed. , international student ed.
260 _aAustralia :
_bThomson/South-Western,
_cc2006
300 _a400 p. :
_bill.
504 _aIncludes bibliographical references and index
590 _aAccess no. 201102030010 is photocopy
650 0 _aAdvertising campaigns
650 0 _aCommunication in marketing
650 0 _aMarketing research
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990 _aA37125
_bMay 3 2011 10:40AM
991 _a03
_b03
_cโฆษณา การสื่อสารเพื่อการตลาด
942 _2lcc
_cBK
999 _c226900
_d226900