| 000 | 01811nam0a22003850a04500 | ||
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| 999 |
_c227430 _d227430 |
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| 001 | 000151696 | ||
| 003 | TH-BaBU | ||
| 005 | 20220113134806.0 | ||
| 008 | s2007 xxu fnx000 000 0neng d | ||
| 020 | _a0132056763 | ||
| 035 | _a2008003247 | ||
| 040 |
_aTH-BaBU _cTH-BaBU |
||
| 050 | 4 |
_aHF5415.13 _bL683S 2007 |
|
| 100 | 1 | _aLovelock, Christopher | |
| 245 | 1 | 0 |
_aServices marketing : _bpeople, technology, strategy / _cChristopher Lovelock, Jochen Wirtz |
| 250 | _a6th ed. , Pearson international ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPearson/Prentice Hall, _cc2007 |
||
| 300 |
_a648 p. : _bill. (some col.) |
||
| 504 | _aIncludes bibliographical references and indexes | ||
| 650 | 0 |
_aMARKETING _xMANAGEMENT |
|
| 650 | 0 |
_aPROFESSIONS _xMARKETING |
|
| 650 | 0 |
_aSERVICE INDUSTRIES _xMARKETING |
|
| 650 | 0 |
_aCUSTOMER SERVICES _xMARKETING |
|
| 700 | 1 | _aWirtz, Jochen | |
| 942 |
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_aA51017 _bFeb 11 2009 2:12PM |
||