| 000 | 00976nam0a22002650a04500 | ||
|---|---|---|---|
| 001 | 000151725 | ||
| 005 | 20190530162650.0 | ||
| 008 | s2008 xxu fnx000 000 0neng d | ||
| 020 | _a9781412903134 | ||
| 035 | _a2008003283 | ||
| 050 | 4 |
_aP96 .M34 _bK863S |
|
| 100 | 1 | _aKung, Lucy | |
| 245 | 1 | 0 |
_aStrategic management in the media : _bfrom theory to practice / _cLucy Kung |
| 246 | 3 |
_aStrategic management in the media : _btheory to practice |
|
| 260 |
_aLos Angeles, Calif. : _bSAGE, _c2008 |
||
| 300 |
_a248 p. : _bill. |
||
| 500 | _aCover title: Strategic management in the media : theory to practice | ||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aMASS MEDIA _xMANAGEMENT |
|
| 650 | 0 | _aSTRATEGIC PLANNING | |
| 949 |
_b200809060004 _p1760.00 _nBUR _rSID02 RONO20080551 ORDNO4 _t10 _c10 _lB _hP96 .M34 _j0 _iK863S |
||
| 990 |
_aA40064 _bSep 10 2008 9:13AM |
||
| 991 |
_a03 _b00 _cคณะนิเทศศาสตร์ |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c227451 _d227451 |
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