| 000 | 01450nam0a22002890a04500 | ||
|---|---|---|---|
| 001 | 000152250 | ||
| 005 | 20190530162734.0 | ||
| 008 | s2009 xxu fnl000 000 0neng d | ||
| 020 | _a9780131357976 | ||
| 035 | _a2008003886 | ||
| 050 | 4 |
_aHF5415.13 _bK674M 2009 |
|
| 100 | 1 | _aKotler, Philip. | |
| 245 | 1 | 0 |
_aMarketing management / _cPhilip Kotler, Kevin Lane Keller |
| 250 | _a13th ed. , Pearson international ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPearson/Prentice Hall, _cc2009 |
||
| 300 |
_a816 p. : _bcol. ill. |
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| 504 | _aIncludes bibliographical references and indexes | ||
| 650 | 0 |
_aMARKETING _xMANAGEMENT |
|
| 700 | 1 | _aKeller, Kevin Lane | |
| 949 |
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| 949 |
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| 990 |
_aA47060 _bNov 18 2008 11:38AM |
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| 991 |
_a02 _b02 _cการตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า - ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค |
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| 942 |
_2lcc _cBK |
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