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008 s2004 xxu fnx000 000 0neng d
020 _a0060570148
035 _a2009000236
050 4 _aHD69 .B7
_bR537O
100 1 _aRies, Al
245 1 4 _aThe origin of brands :
_bdiscover the natural laws of product innovation and business survival /
_cAl Ries and Laura Ries
260 _aNew York, N.Y. :
_bHarperBusiness,
_cc2004
300 _a308 p. :
_bill.
500 _aIncludes index
650 0 _aBRAND NAME PRODUCTS
650 0 _aBRANDING (MARKETING)
650 0 _aBRAND NAME PRODUCTS
_xMANAGEMENT
650 0 _aNEW PRODUCTS
_xMANAGEMENT
700 1 _aRies, Laura
949 _b200901220013
_p829.00
_nBUK
_rSID02 RONO20080793 ORDNO6
_t10
_c10
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_hHD69 .B7
_j0
_iR537O
990 _aA47060
_bJan 28 2009 10:42AM
991 _a03
_b03
_cโฆษณา การสื่อสารเพื่อการตลาด
942 _2lcc
_cBK
999 _c228335
_d228335