| 000 | 01021nam0a22002650a04500 | ||
|---|---|---|---|
| 001 | 000152765 | ||
| 005 | 20190530162818.0 | ||
| 008 | s2004 xxu fnx000 000 0neng d | ||
| 020 | _a9780743249386 | ||
| 035 | _a2009000458 | ||
| 050 | 4 |
_aHD69 .B7 _bA243B |
|
| 100 | 1 | _aAaker, David A. | |
| 245 | 1 | 0 |
_aBrand portfolio strategy : _bcreating relevance, differentiation, energy, leverage, and clarity / _cDavid A. Aaker |
| 260 |
_aNew York, N.Y. : _bFree Press, _cc2004 |
||
| 300 |
_a348 p. : _bill. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aBRAND NAME PRODUCTS _xPLANNING |
|
| 650 | 0 |
_aBRAND NAME PRODUCTS _xMANAGEMENT |
|
| 650 | 0 |
_aBRAND NAME PRODUCTS _xVALUATION _xMANAGEMENT |
|
| 650 | 0 | _aBRANDING (MARKETING) | |
| 949 |
_b200902040002 _p762.00 _nBUK _rSID02 RONO20080793 ORDNO5 _t10 _c10 _lB _hHD69 .B7 _j0 _iA243B |
||
| 990 |
_aA47077 _bFeb 11 2009 3:48PM |
||
| 991 |
_a03 _b03 _cโฆษณา การสื่อสารเพื่อการตลาด |
||
| 942 |
_2lcc _cBK |
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| 999 |
_c228447 _d228447 |
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