| 000 | 00969nam0a22002530a04500 | ||
|---|---|---|---|
| 001 | 000152794 | ||
| 005 | 20190530162821.0 | ||
| 008 | s2008 xxu fnx000 000 0neng d | ||
| 020 | _a9780470119860 | ||
| 035 | _a2009000487 | ||
| 050 | 4 |
_aHF5826.5 _bK444 |
|
| 245 | 0 | 0 |
_aKellogg on advertising & media : _bthe Kellogg School of Management / _cedited by Bobby J. Calder |
| 246 | 3 |
_aKellogg on advertising and media : _bthe Kellogg School of Management |
|
| 260 |
_aHoboken, N.J. : _bWiley, _cc2008 |
||
| 300 |
_a292 p. : _bill. |
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| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 | _aADVERTISING MEDIA PLANNING | |
| 650 | 0 | _aADVERTISING | |
| 700 | 1 |
_aCalder, Bobby J., _eed. |
|
| 949 |
_b200902100028 _p978.00 _nBUR _rSID02 RONO20090047 ORDNO5 _t10 _c10 _lB _hHF5826.5 _j0 _iK444 |
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| 990 |
_aA51017 _bFeb 21 2009 2:26PM |
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| 991 |
_a03 _b03 _cโฆษณา การสื่อสารเพื่อการตลาด |
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| 942 |
_2lcc _cBK |
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| 999 |
_c228475 _d228475 |
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