| 000 | 01123nam0a22002770a04500 | ||
|---|---|---|---|
| 001 | 000152796 | ||
| 005 | 20190530162821.0 | ||
| 008 | s2008 xxu fnx000 000 0neng d | ||
| 020 | _a9780787998301 | ||
| 035 | _a2009000489 | ||
| 050 | 4 |
_aHD59.2 _bH372T |
|
| 100 | 1 | _aHatch, Mary Jo | |
| 245 | 1 | 0 |
_aTaking brand initiative : _bhow companies can align strategy, culture, and identity through corporate branding / _cMary Jo Hatch, Majken Schultz ; foreword by Wally Olins |
| 260 |
_aSan Francisco, Calif. : _bJossey-Bass, _cc2008 |
||
| 300 |
_a266 p. : _bill. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 | _aCORPORATE IMAGE | |
| 650 | 0 | _aCORPORATE CULTURE | |
| 650 | 0 | _aBRANDING (MARKETING) | |
| 700 | 1 | _aSchultz, Majken | |
| 949 |
_b200903190001 _p877.00 _nBUK _rSID02 RONO20090139 ORDNO2 _t10 _c10 _lB _hHD59.2 _j0 _iH372T |
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| 949 |
_b200902100030 _p877.00 _nBUR _rSID02 RONO20090047 ORDNO7 _t10 _c10 _lB _hHD59.2 _j0 _iH372T |
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| 990 |
_aA47060 _bMar 26 2009 3:56PM |
||
| 991 |
_a03 _b03 _cโฆษณา การสื่อสารเพื่อการตลาด |
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| 942 |
_2lcc _cBK |
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| 999 |
_c228477 _d228477 |
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