| 000 | 00968nam0a22002650a04500 | ||
|---|---|---|---|
| 001 | 000153206 | ||
| 005 | 20190530162853.0 | ||
| 008 | s2008 si fnx000 000 0neng d | ||
| 020 | _a9780470823668 | ||
| 035 | _a2009000911 | ||
| 050 | 4 |
_aGV721.5 _bD384O |
|
| 100 | 1 | _aDavis, John A. | |
| 245 | 1 | 4 |
_aThe Olympic Games effect : _bhow sports marketing builds strong brands / _cJohn A. Davis |
| 260 |
_aSingapore : _bWiley, _c2008 |
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| 300 |
_a350 p. : _bill. |
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| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aOLYMPICS _xECONOMIC ASPECTS |
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| 650 | 0 |
_aSPORTS _xMARKETING |
|
| 650 | 0 | _aBRANDING (MARKETING) | |
| 949 |
_b200903190009 _p1030.00 _nBUR _rSID02 RONO20090184 ORDNO1 _t10 _c10 _lB _hGV721.5 _j0 _iD384O |
||
| 990 |
_aA47060 _bMar 26 2009 4:27PM |
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| 991 |
_a03 _b03 _cโฆษณา การสื่อสารเพื่อการตลาด |
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| 991 |
_a26 _b02 _cนันทนาการ เกม |
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| 942 |
_2lcc _cBK |
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| 999 |
_c228878 _d228878 |
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