| 000 | 01091nam0a22002770a04500 | ||
|---|---|---|---|
| 001 | 000153926 | ||
| 005 | 20190530162956.0 | ||
| 008 | s2008 xxu fnx000 000 0neng d | ||
| 020 | _a9780470183878 | ||
| 035 | _a2009001671 | ||
| 050 | 4 |
_aHD69 .B7 _bG479B |
|
| 100 | 1 |
_aGerzema, John _d1961- |
|
| 245 | 1 | 4 |
_aThe brand bubble : _bthe looming crisis in brand value and how to avoid it / _cJohn Gerzema, Ed Lebar |
| 260 |
_aSan Francisco, Calif. : _bJossey-Bass, _cc2008 |
||
| 300 |
_a252 p. : _bill. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aBRAND NAME PRODUCTS _xVALUATION |
|
| 650 | 0 | _aBRANDING (MARKETING) | |
| 650 | 0 |
_aBRAND NAME PRODUCTS _xCASE STUDIES |
|
| 700 | 1 | _aLebar, Ed | |
| 949 |
_b200905230127 _p897.00 _nBUR _rSID02 RONO20090273 ORDNO2 _t10 _c10 _lB _hHD69 .B7 _j0 _iG479B |
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| 949 |
_b200905230128 _p897.00 _nBUR _rSID02 RONO20090273 ORDNO2 _t10 _c10 _lB _hHD69 .B7 _j0 _iG479B |
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| 990 |
_aA51017 _bJun 2 2009 10:38AM |
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| 991 |
_a03 _b03 _cโฆษณา การสื่อสารเพื่อการตลาด |
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| 942 |
_2lcc _cBK |
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| 999 |
_c229582 _d229582 |
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