| 000 | 01114nam0a22003010a04500 | ||
|---|---|---|---|
| 001 | 000158927 | ||
| 005 | 20190530163650.0 | ||
| 008 | s2009 xxu fnx000 000 0neng d | ||
| 020 | _a9780765623577 | ||
| 035 | _a2010003933 | ||
| 050 | 4 |
_aHF 5415.55 _bH362 |
|
| 245 | 0 | 0 |
_aHandbook of brand relationships / _cDeborah J. MacInnis, C. Whan Park, Joseph R. Priester, editors |
| 260 |
_aArmonk, N.Y. : _bM.E. Sharpe, _cc2009 |
||
| 300 |
_a424 p. : _bill. |
||
| 500 | _a"Society for Consumer Psychology"--Cover | ||
| 504 | _aIncludes bibliographical references and indexes | ||
| 650 | 0 | _aRelationship marketing | |
| 650 | 0 | _aBrand choice | |
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 0 | _aCustomer relations | |
| 700 | 1 |
_aMacInnis, Deborah J., _eed. |
|
| 700 | 1 |
_aPark, C. Whan, _eed. |
|
| 700 | 1 |
_aPriester, Joseph R. _d1960-, _eed. |
|
| 949 |
_b201011190003 _p3330.00 _nBUR _rSID02 RONO20100731 ORDNO36 _t10 _c10 _lB _hHF 5415.55 _j0 _iH362 |
||
| 990 |
_aA37125 _bFeb 24 2011 1:46PM |
||
| 991 |
_a03 _b03 _cโฆษณา การสื่อสารเพื่อการตลาด |
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| 942 |
_2lcc _cBK |
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| 999 |
_c234402 _d234402 |
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