000 | 00883nam0a22002410a04500 | ||
---|---|---|---|
001 | 000159065 | ||
005 | 20190530163702.0 | ||
008 | s2010 xxu fnx000 000 0neng d | ||
020 | _a9780765624185 | ||
035 | _a2010004132 | ||
050 | 4 |
_aHF 5814 _bA383 |
|
245 | 0 | 0 |
_aAdvertising and public relations research / _cDonald W. Jugenheimer ... [et al.] |
260 |
_aArmonk, N.Y. : _bM.E. Sharpe, _cc2010 |
||
300 |
_a327 p. : _bill. |
||
504 | _aIncludes bibliographical references and index | ||
650 | 0 |
_aAdvertising _xResearch |
|
650 | 0 |
_aPublic relations _xResearch |
|
700 | 1 | _aJugenheimer, Donald W. | |
949 |
_b201012080059 _p3053.00 _nBUR _rSID02 RONO20100731 ORDNO25 _t10 _c10 _lB _hHF 5814 _j0 _iA383 |
||
990 |
_aA47077 _bFeb 25 2011 1:06PM |
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991 |
_a03 _b03 _cโฆษณา การสื่อสารเพื่อการตลาด |
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942 |
_2lcc _cBK |
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999 |
_c234535 _d234535 |