000 00996nam0a22002530a04500
001 000159451
005 20190530163735.0
008 s2008 xxu fnx000 000 0neng d
020 _a9780071494410
035 _a2011000366
050 4 _aHD 69 .B7
_bK526B
100 1 _aKnapp, Duane E.
245 1 4 _aThe brandpromise :
_bhow Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success! /
_cDuane E. Knapp
260 _aNew York, N.Y. :
_bMcGraw Hill,
_cc2008
300 _a264 p. :
_bill.
504 _aIncludes bibliographical references and index
650 0 _aBrand name products
650 0 _aCustomer relations
650 0 _aCustomer services
949 _b201102030033
_p1118.00
_nBUR
_rSID02 RONO20110012 ORDNO9
_t10
_c10
_lB
_hHD 69 .B7
_j0
_iK526B
990 _aA40064
_bSep 17 2012 9:58AM
991 _a03
_b03
_cโฆษณา การสื่อสารเพื่อการตลาด
942 _2lcc
_cBK
999 _c234910
_d234910