000 | 00889nam0a22002530a04500 | ||
---|---|---|---|
001 | 000291670 | ||
005 | 20190826141159.0 | ||
008 | 140521s2008 enka f 000 0 eng d | ||
020 | _a9780749449285 | ||
035 | _a2011000361 | ||
050 | 4 |
_aHD69.B7 _bP746B |
|
100 | 1 | _aPringle, Hamish | |
245 | 1 | 0 |
_aBrand immortality : _bhow brands can live long and prosper / _cHamish Pringle, Peter Field. |
260 |
_aLondon : _bKogan Page, _c2008. |
||
300 |
_a320 p. : _bill. |
||
504 | _aIncludes bibliographical references and index | ||
650 | 0 | _aBrand name products | |
650 | 0 | _aBranding (Marketing) | |
700 | 1 | _aField, Peter | |
949 |
_b201102030028 _p1512.00 _nBUR _rSID02 RONO20110012 ORDNO4 _gPC _t10 _c190 _lB |
||
990 |
_aA54083 _b20141027 |
||
991 |
_a03 _b04 _cวารสารและหนังสือพิมพ์ การสื่อสาร |
||
942 |
_2lcc _cBK |
||
999 |
_c236840 _d236840 |