| 000 | 01033nam0a22002770a04500 | ||
|---|---|---|---|
| 001 | 000292950 | ||
| 005 | 20190826141554.0 | ||
| 008 | 140523s2009 xxu fnx000 000 0neng d | ||
| 020 | _a9780765622600 | ||
| 035 | _a2012000158 | ||
| 050 | 4 |
_aHF 5823 _bJ833A |
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| 100 | 0 | _aJugenheimer, Donald W. | |
| 245 | 1 | 0 |
_aAdvertising management / _cDonald W. Jugenheimer and Larry D. Kelley. |
| 260 |
_aArmonk, N.Y. : _bM.E. Sharpe, _cc2009. |
||
| 300 |
_a222 p. : _bill. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aAdvertising _xManagement |
|
| 650 | 0 | _aAdvertising | |
| 650 | 0 |
_aAdvertising _vCase studies |
|
| 700 | 0 |
_aKelley, Larry D. _d1955- |
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_a03 _b03 _cโฆษณา การสื่อสารเพื่อการตลาด |
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