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| 005 | 20190826141555.0 | ||
| 008 | 140523s2011 xxu fnx000 000 0neng d | ||
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| 050 | 4 |
_aHF 5823 _bK444A 2011 |
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| 100 | 0 |
_aKelley, Larry D. _d1955- |
|
| 245 | 1 | 0 |
_aAdvertising account planning : _bplanning and managing an IMC campaign / _cLarry D. Kelley and Donald W. Jugenheimer. |
| 250 | _a2nd ed. | ||
| 260 |
_aArmonk, N.Y. : _bM.E. Sharpe, _cc2011. |
||
| 300 |
_a214 p. : _bill. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 | _aAdvertising | |
| 650 | 0 |
_aAdvertising _xManagement |
|
| 650 | 0 | _aAdvertising campaigns | |
| 700 | 0 | _aJugenheimer, Donald W. | |
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