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| 001 | 000294561 | ||
| 005 | 20190826142104.0 | ||
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_aHF 6146 .P78 _bL438B |
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| 100 | 0 | _aLehu, Jean-Marc | |
| 245 | 1 | 0 |
_aBranded entertainment : _bproduct placement & brand strategy in the entertainment business / _cJean-Marc Lehu. |
| 246 | 3 |
_aBranded entertainment : _bproduct placement and brand strategy in the entertainment business |
|
| 260 |
_aLondon : _bKogan Page, _cc2009. |
||
| 300 |
_a266 p. : _bill. |
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| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 | _aProduct placement in mass media | |
| 650 | 0 | _aProduct management | |
| 949 |
_b201208200001 _p1900.00 _nBUR _rSID02 RONO20120275 ORDNO1 _t10 _c10 _lB _hHF 6146 .P78 _j0 _iL438B |
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_a03 _b03 _cโฆษณา การสื่อสารเพื่อการตลาด |
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