000			01093nam0a22002770a04500
001			000298121
005			20190826143156.0
008			140523s2012 xxu fnx000 000 0neng d
020			_a9780071767460
035			_a2013002482
050		4	_aHM 263 _bH362 2012
245	0	4	_aThe handbook of strategic public relations and integrated marketing communications / _cedited by Clarke L. Caywood.
250			_a2nd ed.
260			_aNew York, N.Y. : _bMcGraw-Hill, _cc2012.
300			_a904 p. : _bill.
504			_aIncludes bibliographical references and index
650		0	_aPublic relations
650		0	_aCommunication in management
650		0	_aCommunication in marketing
700	0		_aCaywood, Clarke L. _d1947-, _eed.
949			_b201310240004 _p2720.00 _nBUK _rSID02 RONO20130399 ORDNO2 _t10 _c10 _lB _hHM 263 _j0 _iH362 2012
949			_b201309250002 _p2720.00 _nBUR _rSID02 RONO20130399 ORDNO2 _t10 _c10 _lB _hHM 263 _j0 _iH362 2012
990			_aA40065 _b20131204
991			_a03 _b03 _cโฆษณา การสื่อสารเพื่อการตลาด
942			_2lcc _cBK
999			_c242950 _d242950