000 01039nam0a22002530a04500
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008 140523s2012 xxu fnx000 000 0neng d
020 _a9781857885811
035 _a2013002650
050 4 _aHF 5415.1255
_bK368B
100 0 _aKaputa, Catherine
_d1948-
245 1 0 _aBreakthrough branding :
_bhow smart entrepreneurs and intrapreneurs transform a small idea into a big brand /
_cCatherine Kaputa.
260 _aBoston, Mass. :
_bNicholas Brealey Publishing,
_c2012.
300 _a272 p.
504 _aIncludes bibliographical references and index
650 0 _aBranding (Marketing)
650 0 _aSuccess in business
949 _b201310250023
_p666.00
_nBUR
_rSID02 RONO20130479 ORDNO12
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949 _b201311050017
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990 _aA37125
_b20131112
991 _a03
_b03
_cโฆษณา การสื่อสารเพื่อการตลาด
942 _2lcc
_cBK
999 _c243106
_d243106