000 | 01039nam0a22002530a04500 | ||
---|---|---|---|
001 | 000298285 | ||
005 | 20190826143228.0 | ||
008 | 140523s2012 xxu fnx000 000 0neng d | ||
020 | _a9781857885811 | ||
035 | _a2013002650 | ||
050 | 4 |
_aHF 5415.1255 _bK368B |
|
100 | 0 |
_aKaputa, Catherine _d1948- |
|
245 | 1 | 0 |
_aBreakthrough branding : _bhow smart entrepreneurs and intrapreneurs transform a small idea into a big brand / _cCatherine Kaputa. |
260 |
_aBoston, Mass. : _bNicholas Brealey Publishing, _c2012. |
||
300 | _a272 p. | ||
504 | _aIncludes bibliographical references and index | ||
650 | 0 | _aBranding (Marketing) | |
650 | 0 | _aSuccess in business | |
949 |
_b201310250023 _p666.00 _nBUR _rSID02 RONO20130479 ORDNO12 _t10 _c10 _lB _hHF 5415.1255 _j0 _iK368B |
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949 |
_b201311050017 _p666.00 _nBUK _rSID02 RONO20130476 ORDNO7 _t10 _c10 _lB _hHF 5415.1255 _j0 _iK368B |
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990 |
_aA37125 _b20131112 |
||
991 |
_a03 _b03 _cโฆษณา การสื่อสารเพื่อการตลาด |
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942 |
_2lcc _cBK |
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999 |
_c243106 _d243106 |