| 000 | 00766nam0a22002650a04500 | ||
|---|---|---|---|
| 001 | 000299098 | ||
| 005 | 20190826143509.0 | ||
| 008 | 140527s2013 xxua f 000 0 eng d | ||
| 020 | _a9781118518588 | ||
| 035 | _a2014000678 | ||
| 050 | 4 |
_aHF5415.12615 _bG462N |
|
| 100 | 1 | _aGenco, Stephen J. | |
| 245 | 1 | 0 |
_aNeuromarketing for Dummies / _cby Stephen J. Genco, Andrew P. Pohlmann and Peter Steidl. |
| 260 |
_aMississauga, Ont. : _bWiley, _cc2013. |
||
| 300 |
_a392 p. : _bill. |
||
| 500 | _aIncludes index | ||
| 650 | 0 | _aNeuromarketing | |
| 650 | 0 |
_aMarketing _bPsychological aspects |
|
| 650 | 0 | _aConsumer behavior | |
| 700 | 1 | _aPohlmann, Andrew P. | |
| 700 | 1 | _aSteidl, Peter | |
| 990 |
_aA54083 _b20140528 |
||
| 991 |
_a07 _b01 |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c243886 _d243886 |
||