000			00750nam a2200241 a 4500
001			000299448
005			20190826143545.0
008			050224s2010 ne a f 001 0 eng d
020			_a9781856177733
050		4	_aHD69.B7 _bD423F 2010
100	1		_aDe Chernatony, Leslie
245	1	0	_aFrom brand vision to brand evaluation : _bthe strategic process of growing and strengthening brands / _cLeslie de Chernatony.
250			_a3rd ed.
260			_aAmsterdam : _bElsevier, _c2010.
300			_a376 p. : _bill.
504			_aIncludes bibliographical references and index.
650		0	_aBrand name products.
650		0	_aTrademarks.
650		0	_aProduct management.
990			_aA54083 _b20150106
991			_a02 _b02
942			_2lcc _cBK
999			_c244040 _d244040