000 00685nam a2200217 a 4500
001 000299450
005 20190826143545.0
008 140701s2010 nyua f 000 0 eng d
020 _a9781450220637
050 4 _aHF5415.1255
_bC426B
100 1 _aChapman, Carol
245 1 0 _aBrand DNA :
_buncover your organization's genetic code for competitive advantage /
_cCarol Chapman and Suzanne Tulien.
260 _aNew York, N.Y. :
_biUniverse,
_cc2010.
300 _a213 p. :
_bill.
504 _aIncludes bibliographical references and index
650 0 _aBranding (Marketing)
700 1 _aTulien, Suzanne
990 _aA54083
_b20141030
991 _a02
_b02
942 _2lcc
_cBK
999 _c244042
_d244042