000 | 00741nam a2200229 a 4500 | ||
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001 | 000299466 | ||
005 | 20190826143548.0 | ||
008 | 140702s2014 cau f 000 0 eng d | ||
020 | _a9781118647684 | ||
050 | 4 |
_aHF5415.324 _bY377D |
|
100 | 1 | _aYarrow, Kit | |
245 | 1 | 0 |
_aDecoding the new consumer mind : _bhow and why we shop and buy / _cKit Yarrow ; foreword by Paco Underhill. |
260 |
_aSan Francisco, Calif. : _bJossey-Bass, _cc2014. |
||
300 | _a214 p. | ||
504 | _aIncludes bibliographical references and index. | ||
650 | 0 | _aConsumer behavior. | |
650 | 0 |
_aConsumers _xPsychology. |
|
650 | 0 |
_aConsumption (Economics) _xPsychological aspects. |
|
990 |
_aA54083 _b20140729 |
||
991 |
_a02 _b02 |
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942 |
_2lcc _cBK |
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999 |
_c244056 _d244056 |