000 00741nam a2200229 a 4500
001 000299466
005 20190826143548.0
008 140702s2014 cau f 000 0 eng d
020 _a9781118647684
050 4 _aHF5415.324
_bY377D
100 1 _aYarrow, Kit
245 1 0 _aDecoding the new consumer mind :
_bhow and why we shop and buy /
_cKit Yarrow ; foreword by Paco Underhill.
260 _aSan Francisco, Calif. :
_bJossey-Bass,
_cc2014.
300 _a214 p.
504 _aIncludes bibliographical references and index.
650 0 _aConsumer behavior.
650 0 _aConsumers
_xPsychology.
650 0 _aConsumption (Economics)
_xPsychological aspects.
990 _aA54083
_b20140729
991 _a02
_b02
942 _2lcc
_cBK
999 _c244056
_d244056