| 000 | 00727nam a2200229 a 4500 | ||
|---|---|---|---|
| 001 | 000299675 | ||
| 005 | 20190826143627.0 | ||
| 008 | 131114s2014 caua f b 001 0 eng d | ||
| 020 | _a9781118611289 | ||
| 050 | 4 |
_aHF5415.1255 _bH344R |
|
| 100 | 1 |
_aHalloran, Tim, _d1969- |
|
| 245 | 1 | 0 |
_aRomancing the brand : _bhow brands create strong, intimate relationships with consumers / _cTim Halloran. |
| 260 |
_aSan Francisco, Calif. : _bJossey-Bass, _c2014. |
||
| 300 |
_a262 p. : _bill. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 0 | _aProduct management. | |
| 650 | 0 | _aCustomer relations | |
| 990 |
_aA47060 _b20140904 |
||
| 991 |
_a02 _b02 |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c244208 _d244208 |
||