000 00641nam a2200217 a 4500
001 000299676
005 20190826143627.0
008 120921s2013 nyua f 001 0 eng d
020 _a9780230342248
050 4 _aHF5415.15
_bA325E
100 1 _aAdamson, Allen P.
245 1 4 _aThe edge :
_b50 tips from brands that lead /
_cAllen P. Adamson ; foreword by Steve Forbes.
260 _aNew York, N.Y. :
_bPalgrave Macmillan,
_c2013.
300 _a269 p. :
_bill.
500 _aIncludes index.
650 0 _aProduct management.
650 0 _aBranding (Marketing)
990 _aA47060
_b20140904
991 _a02
_b02
942 _2lcc
_cBK
999 _c244209
_d244209