000			00873nam a2200289 a 4500
001			000299678
005			20190826143628.0
008			121119s2013 xxka f b 001 0 eng d
020			_a9780749468040
050		4	_aHF5415.332.Y66 _bB473H 2013
100	1		_aBergh, Joeri van den, _d1971-
245	1	0	_aHow cool brands stay hot : _bbranding to Generation Y / _cJoeri Van den Bergh and Mattias Behrer.
250			_a2nd ed.
260			_aLondon : _bKogan Page, _c2013.
300			_a267 p. : _bill.
504			_aIncludes bibliographical references and index.
650		0	_aYoung consumers.
650		0	_aYoung adult consumers.
650		0	_aGeneration Y.
650		0	_aTarget marketing.
650		0	_aProduct management.
650		0	_aConsumer behavior
700	1		_aBehrer, Mattias.
990			_aA47060 _b20140904
991			_a02 _b02
942			_2lcc _cBK
999			_c244211 _d244211