| 000 | 00746nam a2200229 a 4500 | ||
|---|---|---|---|
| 001 | 000299683 | ||
| 005 | 20190826143629.0 | ||
| 008 | 130722s2013 onca f b 001 0 eng d | ||
| 020 | _a9781118092217 | ||
| 050 | 4 |
_aHF5415.55 _bG672M |
|
| 100 | 1 |
_aGordon, Ian, _d1952- |
|
| 245 | 1 | 0 |
_aManaging the new customer relationship : _bstrategies to engage the social customer and build lasting value / _cIan H. Gordon. |
| 260 |
_aOntario : _bWiley, _cc2013. |
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| 300 |
_a327 p. : _bill. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aRelationship marketing. | |
| 650 | 0 |
_aCustomer relations _xManagement. |
|
| 650 | 0 |
_aSocial media _xMarketing. |
|
| 990 |
_aA37125 _b20140902 |
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| 991 |
_a02 _b02 |
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| 942 |
_2lcc _cBK |
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| 999 |
_c244215 _d244215 |
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