000			00660nam a2200217 a 4500
001			000299688
005			20190826143631.0
008			130208s2013 njua f 001 0 eng d
020			_a9781118480182
050		4	_aHF5414 _bS282C
100	1		_aSavar, Avi, _d1973-
245	1	0	_aContent to commerce : _bengaging consumers across paid, owned, and earned channels / _cAvi Savar.
260			_aHoboken, N.J. : _bWiley, _cc2013.
300			_a242 p. : _bill.
504			_aIncludes bibliographical references and index.
650		0	_aSocial marketing.
650		0	_aInternet marketing.
990			_aA54083 _b20140905
991			_a02 _b02
942			_2lcc _cBK
999			_c244220 _d244220