| 000 | 00914nam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | 000302000 | ||
| 005 | 20190826144137.0 | ||
| 008 | 140407s2014 xxka f b 001 0 eng d | ||
| 020 | _a9781780642611 | ||
| 050 | 4 |
_aHD30.28 _bG477E 2014 |
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| 100 | 1 | _aGerritsen, Dorothe | |
| 245 | 1 | 0 |
_aEvents as a strategic marketing tool / _cDorothe Gerritsen and Ronald van Olderen ; with the cooperation of Moniek Hover ... [et al.]. |
| 260 |
_aWallingford : _bCABI, _cc2014. |
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| 300 |
_a285 p. : _bill. |
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| 490 | 0 | _aCABI tourism texts | |
| 500 | _aTranslation of: Het event als strategisch marketinginstrument. Bussum : Coutinho, 2011. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aStrategic planning. | |
| 650 | 0 | _aMarketing. | |
| 650 | 0 |
_aSpecial events _xManagement. |
|
| 700 | 1 | _aOlderen, Ronald van. | |
| 990 |
_aA47060 _b20150810 |
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| 991 |
_a02 _b05 |
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| 942 |
_2lcc _cBK |
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| 999 |
_c245514 _d245514 |
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