| 000 | 00899nam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | 000302011 | ||
| 005 | 20190826144139.0 | ||
| 008 | 140324s2015 nyua f b 001 0 eng d | ||
| 020 | _a9780415716758 | ||
| 050 | 0 |
_aHF5415.1265 _bK383D 2015 |
|
| 100 | 1 |
_aKaufman, Ira Morton, _d1947- |
|
| 245 | 1 | 0 |
_aDigital marketing : _bintegrating strategy and tactics with values, a guidebook for executives, managers, and students / _cwritten by-Ira Kaufman & Chris Horton. |
| 260 |
_aNew York, New York : _bRoutledge, _c2015. |
||
| 300 |
_a353 pages : _billustation. |
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| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 | _aInternet marketing | |
| 650 | 0 |
_aMarketing _xManagement |
|
| 700 | 1 | _aHorton, Chris | |
| 990 |
_aA54083 _b20150722 |
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| 991 |
_a02 _b02 |
||
| 942 |
_2lcc _cBK |
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| 999 |
_c245525 _d245525 |
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