| 000 | 00865nam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | 000302482 | ||
| 005 | 20190826144246.0 | ||
| 008 | 150115s2015 xxka f 001 0 eng d | ||
| 020 | _a9780749471736 | ||
| 050 | 4 |
_aHF5415.1255 _bG322B 2015 |
|
| 100 | 1 |
_aGabay, Jonathan, _eauthor |
|
| 245 | 1 | 0 |
_aBrand psychology : _bconsumer perceptions, corporate reputations / _cJonathan Gabay. |
| 264 | 1 |
_aLondon : _bKogan Page, _c2015. |
|
| 300 |
_a430 pages : _billustrations. |
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| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 504 | _aIncludes index. | ||
| 650 | 0 |
_aBranding (Marketing) _xPsychological aspects. |
|
| 650 | 0 |
_aBrand name products _xPsychological aspects. |
|
| 650 | 0 | _aCustomer loyalty. | |
| 650 | 0 | _aCorporate image. | |
| 990 |
_aA54083 _b20150803 |
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| 991 |
_a02 _b02 |
||
| 942 |
_2lcc _cBK |
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| 999 |
_c245842 _d245842 |
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