| 000 | 00913nam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | 000302483 | ||
| 005 | 20190826144246.0 | ||
| 008 | 150305s2015 xxka f b 001 0 eng d | ||
| 020 | _a9780749472627 | ||
| 050 | 4 |
_aHF5415.1255 _bW427 2015 |
|
| 245 | 0 | 0 |
_aWhat is a 21st century brand? : _bnew thinking from the next generation of advertising leaders / _cedited by Nick Kendall. |
| 246 | 3 | 4 |
_aWhat is a 21st century brand? : _bnew thinking from the next generation of agency leaders |
| 264 | 1 |
_aLondon : _bKogan Page, _c2015. |
|
| 300 |
_a416 pages : _billustrations. |
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| 336 |
_atext _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 0 | _aBrand name products. | |
| 700 | 1 | _aKendall, Nick. | |
| 990 |
_aA54083 _b20150803 |
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| 991 |
_a02 _b02 |
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| 942 |
_2lcc _cBK |
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| 999 |
_c245843 _d245843 |
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