000 00918nam a2200277 a 4500
001 000302488
005 20190826144247.0
008 150514s2010 nyua f b 001 0 eng d
020 _a9781439172018
050 4 _aHD69.B7
_bL562B 2010
100 1 _aLindstrom, Martin,
_d1970-
245 1 0 _aBrand sense :
_bsensory secrets behind the stuff we buy /
_cMartin Lindstrom ; foreword by Philip Kotler.
250 _a1st Free Press trade paperback ed.
260 _aNew York, N.Y. :
_bFree Press,
_c2010.
300 _a175 p. :
_bill.
504 _aIncludes bibliographical references and index
650 0 _aBrand name products
650 0 _aBusiness names
650 0 _aAdvertising
_xBrand name products
650 0 _aAdvertising
_xPsychological aspects
650 0 _aSenses and sensation
946 _a96-2
_bNew titles in June 2016
990 _aA54083
_b20160613
991 _aadm
_bmar
942 _2lcc
_cBK
999 _c245848
_d245848