000 | 00918nam a2200277 a 4500 | ||
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001 | 000302488 | ||
005 | 20190826144247.0 | ||
008 | 150514s2010 nyua f b 001 0 eng d | ||
020 | _a9781439172018 | ||
050 | 4 |
_aHD69.B7 _bL562B 2010 |
|
100 | 1 |
_aLindstrom, Martin, _d1970- |
|
245 | 1 | 0 |
_aBrand sense : _bsensory secrets behind the stuff we buy / _cMartin Lindstrom ; foreword by Philip Kotler. |
250 | _a1st Free Press trade paperback ed. | ||
260 |
_aNew York, N.Y. : _bFree Press, _c2010. |
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300 |
_a175 p. : _bill. |
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504 | _aIncludes bibliographical references and index | ||
650 | 0 | _aBrand name products | |
650 | 0 | _aBusiness names | |
650 | 0 |
_aAdvertising _xBrand name products |
|
650 | 0 |
_aAdvertising _xPsychological aspects |
|
650 | 0 | _aSenses and sensation | |
946 |
_a96-2 _bNew titles in June 2016 |
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990 |
_aA54083 _b20160613 |
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991 |
_aadm _bmar |
||
942 |
_2lcc _cBK |
||
999 |
_c245848 _d245848 |