000			00770nam a2200253 a 4500
001			000302491
005			20190826144248.0
008			150514s2013 nyua f b 001 0 eng d
020			_a9781606495926
050		4	_aHF5415.1255 _bG766B 2013
100	1		_aGronlund, Jay
245	1	0	_aBasics of branding : _ba practical guide for managers / _cJay Gronlund.
250			_aFirst ed.
260			_aNew York, N.Y. : _bBusiness Expert Press, _c2013.
300			_a194 p. : _bill.
490	1		_aThe marketing strategy collection
504			_aIncludes bibliographical references and index
650		0	_aBranding (Marketing)
650		0	_aBrand name products
650		0	_aProduct management
990			_aA54083 _b20151019
991			_aadm _bmar
942			_2lcc _cBK
999			_c245851 _d245851