| 000 | 00766nam a2200253 a 4500 | ||
|---|---|---|---|
| 001 | 000302493 | ||
| 005 | 20190826144248.0 | ||
| 008 | 150514s2013 enka f b 001 0 eng d | ||
| 020 | _a9781856178495 | ||
| 050 | 4 |
_aHD69.B7 _bD423C 2013 |
|
| 100 | 1 |
_aDe Chernatony, Leslie, _d1953- |
|
| 245 | 1 | 0 |
_aCreating powerful brands / _cLeslie de Chernatony, Malcolm McDonald and Elaine Wallace. |
| 250 | _a4th ed. | ||
| 260 |
_aLondon : _bRoutledge, _c2013. |
||
| 300 |
_a483 p. : _bill. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aBrand name products _xPlanning |
|
| 650 | 0 | _aBranding (Marketing) | |
| 700 | 1 | _aMcDonald, Malcolm | |
| 700 | 1 | _aWallace, Elaine | |
| 990 |
_aA47060 _b20150811 |
||
| 991 |
_a02 _b05 |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c245852 _d245852 |
||