| 000 | 00939nam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | 000302621 | ||
| 003 | TH-BaBU | ||
| 005 | 20231007164631.0 | ||
| 008 | 140204s2014 maua f b 0 1 0 eng d | ||
| 040 |
_aTh-BaBU _cTh-BaBU |
||
| 020 | _a9781444332377 | ||
| 050 | 4 |
_aHF1414.4 _bH362 2014 |
|
| 245 | 0 | 4 |
_aThe handbook of international advertising research / _cedited by Hong Cheng. |
| 260 |
_aChichester : _bWiley Blackwell, _c2014. |
||
| 300 |
_a623 p. : _bill. |
||
| 490 | 0 | _aHandbooks in communication and media | |
| 504 | _aIncludes bibliographical references and indexes. | ||
| 700 | 1 |
_aCheng, Hong _eed. |
|
| 650 | 0 |
_aExport marketing _xResearch _vCongresses. |
|
| 650 | 0 |
_aForeign trade promotion _xResearch _vCongresses. |
|
| 650 | 0 | _aAdvertising. | |
| 990 |
_aA37125 _b20231007 |
||
| 991 |
_aadm _bmar |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c245924 _d245924 |
||