000 00913nam a2200265 a 4500
001 000310159
003 TH-BaBU
005 20220913094454.0
008 130620s2014 gw a f b 000 0 eng d
020 _a9783642368608
040 _aTH-BaBU
_cTH-BaBU
050 4 _aHF5415.12.D44
_bM374 2014
245 0 0 _aMarketing cases from emerging markets /
_cDilip S. Mutum, Sanjit Kumar Roy, Eva Kipnis, editors.
260 _aHeidelberg :
_bSpringer,
_cc2014.
300 _aix, 167 p. :
_bill.
504 _aIncludes bibliographical references
650 0 _aMarketing
_zDeveloping countries
_vCase studies.
700 1 _aMutum, Dilip S.,
_eed.
700 1 _aRoy, Sanjit Kumar,
_eed.
700 1 _aKipnis, Eva,
_eed.
942 _2lcc
_cBK
990 _aA40063
_b20220908
991 _aadm
_bmar
999 _c247303
_d247303