| 000 | 01053cam a2200313 i 4500 | ||
|---|---|---|---|
| 001 | 000310178 | ||
| 005 | 20190826145158.0 | ||
| 008 | 160704s2016 nyua f b 001 0 eng d | ||
| 020 | _a9781138901025 | ||
| 050 | 4 |
_aP96.M34 _bM424 2016 |
|
| 245 | 1 | 0 |
_aMedia management : _ba casebook approach / _cC. Ann Hollifield [and three others]. |
| 250 | _aFifth edition. | ||
| 264 | 1 |
_aNew York, N.Y. : _bRoutledge, _c2016. |
|
| 300 |
_a416 pages : _billustrations. |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 490 | 0 | _aRoutledge communication series | |
| 504 | _aIncludes bibliographical references (pages 377-397) and indexes. | ||
| 650 | 0 |
_aMass media _xManagement _vCase studies. |
|
| 700 | 1 |
_aHollifield, C. Ann, _eauthor. |
|
| 700 | 1 |
_aWicks, Jan LeBlanc, _eauthor. |
|
| 700 | 1 |
_aSylvie, George, _eauthor. |
|
| 700 | 1 |
_aLowrey, Wilson, _eauthor. |
|
| 946 |
_a78-2 _bNew titles in December 2017 |
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| 990 |
_aA47060 _b20171207 |
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| 991 |
_acoa _bcoa |
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| 942 |
_2lcc _cBK |
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| 999 |
_c247318 _d247318 |
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