000 00933nam a2200301 a 4500
001 000310504
003 Th-BaBU
040 _aTh-BaBU
_cTh-BaBU
005 20220920141347.0
008 120216s2012 scu f 001 0 eng d
010 _a2012933449
020 _a9781599323275
050 4 _aHF5415.1255
_bM323B 2012
100 1 _aMcGhie, Austin
245 1 0 _aBrand is a four letter word :
_bpositioning and the real art of marketing /
_cAustin McGhie.
246 3 0 _aPositioning and the real art of marketing
260 _aCharleston :
_bAdvantage,
_c©2012.
300 _a281 p.
500 _aIncludes index
650 0 _aBranding (Marketing)
650 0 _aBrand name products
650 0 _aSuccess in business
650 0 _aMarketing
990 _aA33069
_b20220920
991 _aadm
_bmar
942 _2lcc
_cBK
999 _c247488
_d247488