000 00927nam a2200277 a 4500
001 000310570
003 TH-BaBU
005 20221220155934.0
008 160817s2013 nyu f b 000 0 eng d
020 _a9780062125699
040 _aTH-BaBU
_cTH-BaBU
050 4 _aHF5415.2
_bC446H 2013
100 1 _aChipchase, Jan
245 1 0 _aHidden in plain sight :
_bhow to create extraordinary products for tomorrow's customers /
_cJan Chipchase with Simon Steinhardt.
264 1 _aNew York, NY :
_bHarperBusiness,
_c2013
300 _a239 p.
504 _aIncludes bibliographical references
700 1 _aSteinhardt, Simon
650 4 _aMarketing research.
650 4 _aNew products.
650 4 _aConsumer behavior.
942 _2lcc
_cBK
990 _aA40063
_b20221220
991 _aadm
_bmar
999 _c247541
_d247541