000 00920nam a2200301 i 4500
001 000310783
003 Th-BaBU
005 20200219110039.0
008 160825s2015 maua f b 001 0 eng d
040 _aTh-BaBU
_cTh-BaBU
020 _a9781292016788
050 4 _aHF5415
_bA757M 2015
100 1 _aArmstrong, Gary
_q(Gary M.)
245 1 0 _aMarketing :
_ban introduction /
_cGary Armstrong, Philip Kotler.
250 _aTwelfth edition, global edition
260 _aBoston, Mass. :
_bPearson,
_c©2015.
300 _a672 pages :
_billustrations (chiefly colour).
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
504 _aIncludes bibliographical references and indexes
650 0 _aMarketing
700 1 _aKotler, Philip.
946 _a55-2
_bNew titles in February 2020
990 _aA47060
_b20200219
991 _aadm
_bmar
942 _2lcc
_cBK
999 _c247746
_d247746