| 000 | 00999nam a2200313 i 4500 | ||
|---|---|---|---|
| 001 | 000310791 | ||
| 003 | TH-BaBU | ||
| 005 | 20200127162459.0 | ||
| 050 | 4 |
_aHF5415.13 _bW577S 2016 |
|
| 008 | 160825s2016 nju f 000 0 eng d | ||
| 020 | _a9781944659011 | ||
| 040 | _cTH-BaBU | ||
| 100 | 1 | _aWirtz, Jochen | |
| 245 | 1 | 0 |
_aServices marketing : _bpeople, technology, strategy / _cJochen Wirtz, Christopher Lovelock. |
| 250 | _aEighth edition | ||
| 264 | 1 |
_aNew Jersey : _bWorld Scientific, _c2016. |
|
| 300 |
_a783 pages : _billustrations (chiefly colour). |
||
| 504 | _aIncludes bibliographical references and indexes | ||
| 650 | 0 |
_aMarketing _xManagement |
|
| 650 | 0 |
_aProfessions _xMarketing |
|
| 650 | 0 |
_aService industries _xMarketing |
|
| 650 | 0 |
_aCustomer services _xMarketing |
|
| 700 | 1 | _aLovelock, Christopher | |
| 946 |
_a56-2 _bNew titles in January 2020 |
||
| 990 |
_aA33069 _b20200121 |
||
| 990 |
_aA39038 _b20200127 |
||
| 991 |
_athr _bthr |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c247754 _d247754 |
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