| 000 | 00972nam a2200301 i 4500 | ||
|---|---|---|---|
| 001 | 000310917 | ||
| 005 | 20190826145344.0 | ||
| 008 | 130321s2013 enka f b 001 0 eng d | ||
| 020 | _a9780273770541 | ||
| 050 | 4 |
_aHF5415.123 _bF544M 2013 |
|
| 100 | 1 |
_aFill, Chris, _eauthor. |
|
| 245 | 1 | 0 |
_aMarketing communications : _bbrands, experiences and participation / _cChris Fill. |
| 250 | _aSixth edition. | ||
| 264 | 1 |
_aHarlow, England : _bPearson, _c2013. |
|
| 300 |
_axliii, 820 pages : _bcolor illustrations. |
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| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 504 | _aIncludes bibliographical references and indexes | ||
| 650 | 0 | _aCommunication in marketing. | |
| 650 | 0 | _aMarketing channels. | |
| 650 | 0 | _aSales promotion. | |
| 650 | 0 | _aBranding (Marketing) | |
| 946 |
_a81-2 _bNew titles in September 2017 |
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| 990 |
_aA47060 _b20170913 |
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| 991 |
_a _hHF5415.123 _iF544M 2013 |
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| 942 |
_2lcc _cBK |
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| 999 |
_c247878 _d247878 |
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