| 000 | 00757nam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | 000310959 | ||
| 005 | 20190826145349.0 | ||
| 008 | 160901s2014 po a f 000 0 eng d | ||
| 020 | _a9781909547018 | ||
| 050 | 4 |
_aP96.M36 _bB476T 2014 |
|
| 100 | 1 | _aBernardo, Nuno | |
| 245 | 1 | 0 |
_aTransmedia 2.0 : _bhow to create an entertainment brand using a transmedial approach to storytelling / _cNuno Bernardo. |
| 250 | _a1st ed. | ||
| 260 |
_aLisboa : _bbeActive books, _c2014. |
||
| 300 |
_a133 p. _aill. |
||
| 650 | 0 |
_aMass media _xMarketing |
|
| 650 | 0 |
_aDigital media _xMarketing |
|
| 650 | 0 |
_aMarketing _xTechnological innovations |
|
| 946 |
_a68-2 _bNew titles in January 2019 |
||
| 990 |
_aA47060 _b20190115 |
||
| 991 |
_acoa _bcoa |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c247903 _d247903 |
||