| 000 | 01082nam a2200289 i 4500 | ||
|---|---|---|---|
| 001 | 000311031 | ||
| 005 | 20190826145355.0 | ||
| 008 | 160906s2015 njua f b 001 0 eng d | ||
| 020 | _a9780134193823 | ||
| 050 | 4 |
_aHF5415.1255 _bL533N 2015 |
|
| 100 | 1 |
_aLight, Larry, _eauthor. |
|
| 245 | 1 | 0 |
_aNew brand leadership : _bmanaging at the intersection of globalization, localization and personalization / _cLarry Light, Joan Kiddon. |
| 246 | 3 | 0 | _aManaging at the intersection of globalization, localization and personalization |
| 264 | 1 |
_aOld Tappan, New Jersey : _bPearson Education, _c2015 |
|
| 300 |
_axii, 226 pages : _billustrations. |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aBranding (Marketing) _xManagement. |
|
| 650 | 0 |
_aAdvertising _xManagement. |
|
| 700 | 1 |
_aKiddon, Joan, _d1949-, _eauthor. |
|
| 946 |
_a81-2 _bNew titles in September 2017 |
||
| 990 |
_aA47060 _b20170914 |
||
| 991 |
_aadm _bmar |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c247936 _d247936 |
||