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| 003 | Th-BaBU | ||
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_aTh-BaBU _cTh-BaBU |
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| 005 | 20220824132810.0 | ||
| 008 | 160915s2013 nyua f 01 eng d | ||
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| 050 | 4 |
_aHF5415.13 _bW447S 2013 |
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| 100 | 1 |
_aWilson, R. M. S. _q(Richard Malcolm Sano) |
|
| 245 | 1 | 0 |
_aStrategic marketing management : _bplanning, implementation and control / _cRichard M.S. Wilson and Colin Gilligan. |
| 250 | _a3rd ed. | ||
| 260 |
_aNew Yorw : _bRoutledge, _c2013. |
||
| 300 |
_axii, 867 p. : _bill. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 700 | 1 | _aGilligan, Colin. | |
| 650 | 0 |
_aMarketing _xManagement |
|
| 650 | 0 | _aStrategic planning | |
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