| 000 | 01145nam a2200337 i 4500 | ||
|---|---|---|---|
| 001 | 000311397 | ||
| 005 | 20220630162125.0 | ||
| 008 | 160916s2015 gw f 000 0 eng d | ||
| 003 | TH-BaBU | ||
| 020 | _a9783527507818 | ||
| 040 |
_aDLC _beng _erda _cTH-BaBU |
||
| 050 | 4 |
_aHD69.B7 _bP477P 2015 |
|
| 100 | 1 |
_aPerrey, Jesko, _eauthor |
|
| 245 | 1 | 0 |
_aPower brands : _bmeasuring, making, and managing brand succes / _cJesko Perrey, Tjark Freundt, and Dennis Spillecke. |
| 250 | _aThird revised edition | ||
| 264 | 1 |
_aWeinheim : _bWiley-VCH _c2015 |
|
| 300 |
_a329 pages : _billustrations. |
||
| 336 |
_atext _2rdaconted |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 700 | 1 |
_aFreundt, Tjark, _eauthor |
|
| 700 | 1 |
_aSpillecke, Dennis, _eauthor |
|
| 650 | 0 | _aBrand name products | |
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 0 | _aProduct management | |
| 990 |
_aA33069 _b20220630 |
||
| 991 |
_aadm _bmar |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c248156 _d248156 |
||