000 00986nam a2200313 a 4500
001 000311416
003 Th-BaBU
040 _aTh-BaBU
_cTh-BaBU
005 20200825113711.0
008 120726s2013 enka f b 001 0 eng
020 _a9780273757733
050 4 _aHF1416
_bU786M 2013
100 1 _aUsunier, Jean-Claude.
245 1 0 _aMarketing across cultures /
_cJean-Claude Usunier, Julie Anne Lee.
250 _aSixth edition
260 _aHarlow, England :
_bPearson,
_cc2013.
300 _a478 p :
_bill.
504 _aIncludes bibliographical references and index.
650 0 _aExport marketing
_xSocial aspects.
650 0 _aInternational business enterprises
_xSocial aspects.
650 0 _aIntercultural communication.
650 0 _aMarketing
_xCross-cultural studies.
700 1 _aLee, Julie Anne.
942 _2lcc
_cBK
946 _a53-2
_bNew titles in August 2020
990 _aA33069
_b20200219
990 _aA39038
_b20200825
990 _aacc
_bacc
999 _c248169
_d248169